press review : Rupert Murdoch the media mogul

Claire GENTIL

L3 Information communication

PRESS REVIEW

Topic : Rupert Murdoch, the media mogul

Rupert Murdoch is an Australian. He was born in 1931. He started by buying tabloids. In 1964, he launched the firts national Australian newspaper. This event gave him a political influence and also a name in the world of the serious press. He went on to the US and Great Britain where he bought the Times, The Wall Street Journal and the Sun amoung other. He now owns almoste 200 papers all over the world as well as numerous TV channels, football clubs and radio stations. He owns Fox News in the USA.

He is the second most powerfull in business now after Steve Jobs from Apple (the second on twenty-five people in all the USA).

News Corp. is a global force across the board - film, television, print, and even online (it owns the social networking site MySpace).

Murdoch wanted more, and he got it with the $5 billion acquisition of Dow Jones. It was the crowning achievement of a career that started in 1953.

A man in the news media

20th Century Fox has inked a massive promotional deal with McDonald's, in which the fast food giant will promote many of the studio's upcoming family-friendly titles such as Night at the Museum, Battle of the Smithsonian and Ice Age, Dawn of the Dinosaurs.

For those movies, McDonald's will offer themed Happy Meals with custom toys and create original TV ads for Fox's movies.

So why didn't concerns about childhood obesity keep Fox from inking this deal with McDonald's? Well, a source close to the situation points out that McDonald's menu has changed. McDonald's now offers the option of getting milk or juice instead of soda and apple slices instead of french fries with Happy Meals. But, the original high-calorie, high-fat Happy Meals remain. As far as we know, Fox didn't specify that their toys only be offered with the healthier Happy Meals. (Fox has also done fast-food deals to promote teen-targeted titles like The Simpsons Movie and Fantastic Four.)

A man with influence

The world’s most powerful media mogul and owner of Fox News and the Wall Street Journal, the hard-line conservative Rupert Murdoch last night admitted he had told one of his publications to back Democratic candidate Barack Obama. Could this be the start of a home run for Obama? Last night, speaking at a technology conference supported by the Wall Street Journal, the media tycoon praised Barack Obama, calling him a “star”. After being Hillary's biggest fan since the beginning, Murdoch's New York Post made a turnaround on January 30 this year, publicly endorsing Obama.

Links to the articles :
http://observers.france24.com/en/content/20080530-murdoch-praises-obama
http://money.cnn.com/galleries/2007/fortune/0711/gallery.power_25.fortune/2.html
http://www.businessinsider.com/rupert-murdoch-wants-your-kids-to-be-fat-2009-5

Rupert Murdoch Wants Your Kids To Get Fat (NWS)
Hilary LewisMay. 14, 2009, 7:46 AM

http://www.businessinsider.com/rupert-murdoch-wants-your-kids-to-be-fat-2009-5

20th Century Fox has inked a massive promotional deal with McDonald's, in which the fast food giant will promote many of the studio's upcoming family-friendly titles such as Night at the Museum: Battle of the Smithsonian and Ice Age: Dawn of the Dinosaurs.
For those movies, McDonald's will offer themed Happy Meals with custom toys and create original TV ads for Fox's movies. Disney had a similar, exclusive, 10-year deal with the Golden Arches that it ended in 2006, at least in part, because the Mouse House wanted to distance itself from fatty foods and the growing childhood obesity epidemic. Now Disney's using healthier foods like fruit, vegetables and dairy products to promote its brands.
So why didn't concerns about childhood obesity keep Fox from inking this deal with McDonald's? Well, a source close to the situation points out that McDonald's menu has changed since Disney ended its deal with the fast-food giant. That's true—sort of. McDonald's now offers the option of getting milk or juice instead of soda and apple slices instead of french fries with Happy Meals. But, the original high-calorie, high-fat Happy Meals remain. As far as we know, Fox didn't specify that their toys only be offered with the healthier Happy Meals.

Burger King has a multi-movie deal with Paramount, but it's mostly to promote PG-13 action movies like Star Trek and Transformers and seems aimed at teenagers and adults who should have developed their own healthy eating habits and know what they're getting into when they buy a Whopper. (Fox has also done fast-food deals to promote teen-targeted titles like The Simpsons Movie and Fantastic Four.)
This deal gives Fox a huge marketing partner for its family tentpoles. We've said repeatedly the studio really needs a successful summer (and it's off to a good start with Wolverine), but was a deal with McDonald's really necessary to get there? There are plenty of less-controversial marketing partners with which Fox could have aligned itself.

Power 25

Power 25
25 most powerful people in business
Some are empire builders. Others are hired guns. But if they truly have world-class oomph, they're on Fortune's subjective - yet really quite accurate - list of the most powerful businesspeople in the world.

http://money.cnn.com/galleries/2007/fortune/0711/gallery.power_25.fortune/2.html

2. Rupert Murdoch

Chairman and CEO, News Corp. News Corp. is a global force across the board - film, television, print, and even online (it owns the social networking site MySpace). Murdoch wanted more, and he got it with the $5 billion acquisition of Dow Jones. It was the crowning achievement of a career that started in 1953 when he inherited control of two Australian newspapers. Murdoch expanded to Britain in the 1960s, the U.S. in the '70s, and Asia in the 1990s. In Britain he owns the biggest tabloid, the Sun, and in the U.S. the New York Post and his Fox News Network are known for their take-no-prisoners attitude. Derided by his critics as a tabloid hound all too willing to kowtow to China for the sake of commercial gain, the purchase of the Wall Street Journal was a particularly sweet victory. At 76, Murdoch appears to be at the height of his powers. He views Dow Jones, along with the recent launch of the Fox Business Network, as steps in the creation of a globe-spanning financial news powerhouse. Can he do it? The breadth of his ambition could be his Achilles heel - the more dominant News Corp. becomes, the more opposition it tends to provoke. Still, Murdoch has proved time and again that counting him out is a high-risk strategy. --Tim Arango

Media mogul Murdoch praises Obama

http://observers.france24.com/en/content/20080530-murdoch-praises-obama

Media mogul Murdoch praises Obama

The world’s most powerful media mogul and owner of Fox News and the Wall Street Journal, the hard-line conservative Rupert Murdoch last night admitted he had told one of his publications to back Democratic candidate Barack Obama. Could this be the start of a home run for Obama? A political communication analyst tells us why he should be wary.
CEO and chairman of News Corporation, Rupert Murdoch has a huge stake in the world press, including dozens of newspapers, magazines, television channels and websites. He has been criticised for a biased and overbearing influence, especially coming from his American news channel Fox News. In the UK, he owns almost all of the conservative written press and is thought by many to be the reason behind Tony Blair’s landslide victory in 1997. Last night, speaking at a technology conference supported by the Wall Street Journal, the media tycoon praised Barack Obama, calling him a “star”.





And about McCain, who is supported by Murdoch's flagship news channel Fox News:
"McCain is a friend of mine. He's a patriot. But he's unpredictable. Doesn't seem to know much about the economy. He has been in Congress a long time, and you have to make a lot of compromises. So what's he really standing for?... I think he has a lot of problems."





"Obama’s just not in a position to reject Murdoch’s support"



Jim O’Brien lectures in political communication and journalism at Southampton Solent University in the UK.
"When Murdoch gets involved, you have to ask why? He’s always looking for something in return. By backing Obama, I’m guessing he’s trying to hedge two bets so that whoever wins [between Obama and McCain], he will retain a role in the political process. If Clinton was ahead in the tables, The Post would still be supporting her. It’s all about backing winners. He’s not actually political, he’s just pragmatic.


The danger now is that you’ll get collusion between Murdoch and whoever the next president is. In return for winning Blair’s election in 1997, Murdoch gained a lot of control in the UK. In the US too; the president will become a “friend” of Murdoch, not an enemy who might make it difficult for a media monopoly. All this interdependence blows apart any notion of the fourth state.
Will Obama get caught in the trap? Sadly he hasn’t got a choice. He probably doesn’t want the endorsement from someone who goes against so many things he believes in, but he’s going to have to accept it. He’s just not in a position to reject Murdoch’s support. He needs all the help he can get against McCain, who is after all, still the favourite. It will be the only thing to get him past negative campaigning."





"He is NOT Team Clinton!"

After being Hillary's biggest fan since the beginning, Murdoch's New York Post made a turnaround on January 30 this year, publicly endorsing Obama.

30/05/2008 / USA

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Claire GENTIL
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Internship experience :
- 2009 : Hydro Building Systems France, communication departement
6 weeks
-2008 : OSRAM SASU, communication departement
10 weeks
-2007 : Hydro Building Systems France, communication departement
2 weeks

Education / Diplomes :
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